Marketing Learning: How to Hook Learners

Join us to explore our new "Ignite" marketing strategy to engage and excite learners. The "Ignite" brand has 3 pillars: Knowledge (skill building), Connection (industry information), and Development (energy boosters). Learn how we leverage marketing blasts under the "Ignite" umbrella to spark learner interest and a grassroots continuous learning environment.


  • relevance key to engagement
  • the informal environment did not work as a stand-alone; marketing was key to driving people’s interest and engagement
  • use taglines to market. They are internal hashtags that help you brand your ideas and build habits
  • more recorded clips of leaders, or ninjas, can help drive engagement up. Also, builds connections, maybe an informal CoE of sorts
  • leaders, modality, variety, ninjas, consistent